The whole Hero team grew up in Huntington Beach, CA. We started building longboards for ourselves when we were in high school. Custom boards with custom components. Each time we made a new one the design evolved. We started to have people ask us where we got our cruisers. We told them we made the boards and they wanted some of their own.
Hero was born. We created the ultimate cruiser. A fiberglass deck, 180mm reverse kingpin trucks, automotive grade bearings, steel bearing spacers and speed rings.